Anthifel
Legal

Privacy Policy · Anthifel

Last updated: 20 August 2026 Version: privacy-v3

Who we are

Anthifel Ltd is a company registered in England and Wales, company number 17411895, registered office Unit 501 Leroy House, 434-436 Essex Road, London N1 3FY, United Kingdom. We are the controller of the personal data described in this policy.

For anything relating to your personal data, write to [email protected].

What this policy covers

This policy covers personal data we collect through our website and in the course of providing our consultancy services. It does not cover other companies' websites we link to.

What we collect, why, and on what basis

What we collectWhyLegal basisHow long we keep it
Name, email address, company, role — when you contact us or request the assessment resultTo reply to you and send what you asked forOur legitimate interest in responding to enquiries; and taking steps at your request before entering a contract24 months from our last contact with you
Your email address, for our newsletter and updatesTo send you content and updates about our workYour consent, given separately. You can withdraw it at any timeUntil you unsubscribe, or after 24 months of no engagement, whichever comes first
Information you give us during an engagement — including material about your organisation and its peopleTo deliver the service you have engaged us forPerformance of our contract with you; and our legitimate interest in delivering the engagementFor the period set out in the engagement contract
Technical information about your visit — IP address, browser, pages viewedTo keep the site working and understand how it is usedYour consent for anything beyond what is strictly necessarySet out in our cookie information below

The AI Readiness Assessment. We do not store your individual answers — ever. If you ask us to send you the result, we store your email address, your consent record, and the overall result and band, so that we can send it and show what you agreed to.

We do not make automated decisions about you that produce legal or similarly significant effects, and we do not profile you.

We do not sell your personal data. We do not share it with anyone for their own marketing.

Where we get your data from

From you. You give it to us when you contact us, ask for something, or work with us.

Where we ever hold information about you that did not come from you directly, we will tell you at the first point we contact you — what we hold, where it came from, and how to object.

Who we share it with

We use service providers who process personal data on our behalf, under contract, and only on our instructions:

ProviderWhat it doesPersonal data it receivesWhere it is processed
DigitalOcean App PlatformHosts this websiteIP address and browser information in server access logsUnited Kingdom — London
Squarespace DomainsRegisters anthifel.comRegistrant contact details. WHOIS privacy is on, so these are not publicUnited States
ResendSends every email we send you — sign-in codes, assessment results, and our own copyYour email address; in a result email, also your result, band and five dimension scoresUS company; our sending domain is configured in the Ireland region
Google — Apps Script and SheetsReceives the assessment form and holds the record behind itYour email address, your consent record, and the result and band of a completed assessment. Never your individual answersGoogle. Our subscription tier does not offer a data region setting
Google — WorkspaceOur own mailboxes, including privacy@Anything you write to usAs above
Google — Calendar appointment schedulingThe booking window behind every meeting buttonFrom the moment you open it: IP address, browser information and Google cookies; then whatever you enter into Google's own formGoogle. No region selection offered
Google Analytics 4Counts visits and tells us which pages are read. It is loaded only after you agree. If you decline, it is never loaded at allYour IP address, browser and device information, the pages you open, and a random identifier stored in a cookie on your device. Never your name or your email addressGoogle. Collected on servers in the region nearest you, processed in the United States
SupabaseOur internal panel's database. No visitor data reaches itStaff account email addresses onlyUnited Kingdom — London

We also share personal data where we are required to by law, or with our professional advisers where necessary.

Sending data outside the UK

Three of the providers above are United States companies: Squarespace, Resend and Google. Google appears twice — our own mailboxes and forms, and analytics — and analytics data is processed in the United States.

For those transfers we rely on the UK Extension to the EU-US Data Privacy Framework, under which certified US organisations are treated as providing an adequate level of protection. Where a provider is not certified under it, we put a separate transfer agreement in place before any personal data is sent.

Analytics is the one transfer you can switch off. If you decline analytics, no data about your visit is sent to Google at all — the transfer does not happen rather than happening under a mechanism.

We do not always control which country a provider processes data in. Our Google Workspace subscription tier does not offer a data region setting, so we cannot promise that data stays in a particular place. What the transfer mechanism protects is the level of protection your data receives, not its location — that protection travels with the data wherever the provider processes it.

You can ask us which mechanism applies to a particular provider and we will tell you.

Your rights

You have the right to:

  • ask for a copy of the personal data we hold about you
  • have it corrected if it is wrong
  • have it deleted in certain circumstances
  • restrict how we use it in certain circumstances
  • receive it in a portable format, where we rely on your consent or on a contract
  • object to our use of it where we rely on legitimate interests — including, at any time and for any reason, to our use of it for direct marketing
  • withdraw your consent at any time, where we rely on consent. Withdrawing it does not affect anything we did before you withdrew it

To exercise any of these, write to [email protected]. We will respond within one month. There is no charge.

Unsubscribing is always available from a link in every marketing email, and we do not ask you for a reason.

Cookies and analytics

We use cookies that are strictly necessary for the site to function, including the record of the cookie choice you make. These do not need your consent — without the record of your answer we would have to ask you again on every visit.

We ask for your consent before setting any other cookie, including analytics. Until you answer, nothing analytics-related is loaded at all — no request is sent to Google and nothing is written to your device. If you decline, the site works normally, we remember that you declined, we do not ask again, and any older analytics cookies are removed. You simply are not measured.

Your choice lasts six months, after which we ask again. An expired answer is treated as no answer, not as a yes. You can change your mind at any time from the link in our site footer — withdrawing consent is exactly as easy as giving it.

The full list of what we set, and how long each lasts, is in our Cookie Policy.

Complaints

If you are unhappy with how we have handled your personal data, please tell us first at [email protected] — we would rather fix it.

You also have the right to complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk, without contacting us first.

Changes to this policy

If we change this policy we will publish the new version here with a new version number and date. Where a change materially affects how we use data you have already given us, we will tell you directly.

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